Objectives and Features
1.Teaching System with pragmatic openness and multiple depths.
We inspire students' creativity and imagination through two course groups: art creation and industrial design, so as to exert students’ creativity. From the basic courses of basic skills and concepts, and the professional courses oriented to the cultivation of professional abilities, to the integrated courses aiming at the integration of abilities and independent creation, our cultivation process of artistic talents is systematic and consistent. We emphasize depth and multiple selectivity, encourage students to choose courses according to their interests and ambition. Our professional studio courses break the restriction on opening to the same grade only, so that students in the upper and lower grades have the opportunity to inherit and exchange experiences vertically. This design gives full play to teaching and learning functions.
We cultivate high-level professional talents oriented to the needs of the cultural and creative industries, from basic skills, creative concepts, insights into industry trends, to changes in the art market. Our department offers courses in art history, Eastern and Western painting media, picture books, illustrations, comics, computer animations, digital media art, contemporary art, product design, craft design and other modeling, to cultivate art talents with diverse and professional capabilities.
2.Inspiring thinking and imagination to cultivate entrepreneurial talents with creative innovation.
Art and humanities lay the foundation for aesthetic literacy and cultivate thinking ability, combine sensual art creation with rational technology, combine the rational left brain with the sensual right brain to play a synergistic effect, stimulate students' creativity, and improve the thinking habits to strengthen thinking skills. In the generation of knowledge economy and innovation, students are encouraged to give play to cross-disciplinary creativity, with value-added training in creativity, focusing on how to give new meaning to original things through function, appearance, practicability, and aesthetic taste. The thinking focusing on the design philosophy makes the products more flexible, transforms the "knowledge value-added" into "creative knowledge" that advances into a unique and valuable "smart property", and turns creativity into goods and services.
After creativity is transformed into patents and property rights, we assist in the commercialization of patents and creating new business opportunities or new business models to cultivate entrepreneurial talents. From technological innovation, product innovation, process innovation, organizational structure innovation and strategy and business model innovation, the integration of art and design drives the innovation of the knowledge economy, the value of business, enterprise development, which even become an industry.
3. Dedicating to the cultural development in the eastern Taiwan, making good use of digital media, and developing the art industry market.
National Taitung University is the only university in Taitung area. Our department has the obligation and responsibility to develop localized regional art industry. Eastern Taiwan has a unique regional culture and diverse indigenous arts. Our department will use the abundant local cultural resources to develop regional aesthetics and industries with depth and breadth. Our department makes good use of digital media, develops the art industry market with professional courses such as digital art, computer animations and digital media, and cultivates animation and digital media creation talents with modern media expertise. Art Industry-Academia Collaboration Center leads students into the atmosphere of independent creation and design through practical operations, expands artistic concepts, faces the needs of the industry, and enhances practical experiences.
透過主觀理解的質化能力培養，去判斷無法以數字量化的現象，讓事物表現出最佳樣貌的能力。美學品味是每個人與生俱來的能力，透過教學培養、運用與鍛鍊，提升美學素養。因應台灣「美術與產業轉型」經由設計「提高價值(value up)」，運用多元豐富族群的文化資產，透過文化加值設計產業，提升產品的「附加價值(value added)」，深入產業設計理論。「東大藝廊」、「臨風藝廊」、「美術產學中心」等場域，透過藝術文化創新實驗、展演、跨域合作及共創、與國際藝術家及設計師交流，打造觀念創新，推動當代藝術文化實驗，提供多樣的文化體驗與探索文化未來性的平台。
4. Cultivating talents who have both aesthetic taste and expertise in industrial design theory research and creation.
The cultivation of the qualitative ability through subjective understanding enables individuals to judge the phenomenon that cannot be quantified by numbers and make things show their best appearance. Aesthetic taste is everyone's innate ability, and aesthetic literacy can be improved through teaching and training, application, and practice.
In response to Taiwan's “Arts and Industrial Transformation”, we are obligated to achieve the design of "value up" and the use of cultural assets of diverse and abundant ethnic groups. It is necessary to enhance the "value added" of products and deepen the industrial design theories through the cultural value-added design industry. "NTTU Gallery", "Lin-Feng Gallery" ", "Art Industry-Academia Collaboration Center"and other fields use art and cultural innovation experiments, performances, cross-domain cooperation and co-creation to communicate with international artists and designers, create conceptual innovation, and promote contemporary art culture experiments to provide a platform for diverse cultural experiences and exploring the future of culture.
Key areas of professional development of the department
Since the establishment of our department, the overall development goal of "cultivating professionals in the art industry" has been the long-term self-expectation. Our department focuses on the current development status and trends of the arts and design fields. Based on the development positioning of our department, the following two priorities are set at this stage. Our department cooperates with the course program planning and industry-university cooperation to concentrate resources to develop the department’s characteristics and directions of common efforts.
Arts creative module course
Industrial design professional module course
Our department aims to cultivate excellent art creation and industrial design professionals. In the cultural and creative industry demand-oriented teaching concept, students are able to develop good innovation, aesthetic taste, professional technology and diverse cross-border knowledge, and have the correct workplace ethics. Students are able to gain insight into industry trends, art market changes, and image and digital integration through basic skills and creative concepts.
Our department offers a variety of courses in painting, picture books, illustrations, ceramics, modeling, computer animations, contemporary art, cultural and creative products, digital media, identification systems, aboriginal art, etc., to cultivate artistic talents with contemporary, diverse and professional abilities. In terms of art creation energy, our department maintains the high-end knowledge skills and contemporary creation capabilities of the college system, encourages students to make good use of digital media, and develops the art industry market. Our department uses digital arts, digital media, computer animations and other professional courses to cultivate animation and digital media creation talents with modern expertise. Our department also cultivates students’ workplace knowledge with both academic and practical opportunities through the opportunity of industry-university cooperation.
Based on the college foundation and contemporary thinking theories, our department helps students integrate cross-domain thinking of art aesthetics and multimedia technology, make good use of computer technology, and popularize and internationalize the artistic creativity of works and products. After graduation, students may apply for domestic or foreign graduate institutes of artistic creation, design-related industries, animation media, cross-disciplinary, visual culture, art administration or education, etc. for advanced studies according to their personal interests and future career development, or enter the art industry, design industry, art education, illustrated book industry and other related workplace.